DKV UNPAS Bandung: Proses Kreatif Membangun Personal Branding

Personal Branding, belakangan ini semakin populer, terutama sejak berkembangnya jejaring sosial, melalui social media. Di era web 2.0 ini, dimana khalayak adalah juga partisipan, identitas mereka di dunia maya yang cenderung berbasis visual, menjadikan lahan personal branding akan semakin subur. Makin banyak orang butuh avatar, dan semacamnya.

Dari web www.thedesigncubicle.com nemu artikel menarik tentang Identity design process for a personal rebranding. Disini diceritakan bagaimana proses membangun personal branding seorang fotografer, yang briefnya sebagai berikut:

Again, Mike, a freelance adventure sports photographer [ view his portfolio ], shoots both editorial and commercial assignments, as well as maintains a stock collection which contains over 45,000 rights managed images. His primary goal, and main reasoning for getting in contact with me, was to reach further into the commercial photography industry and work for clients such as Nike, New Balance, etc. Essentially he was looking to expand his presence and market reach.

Silakan simak saja sendiri beritanya di sini: Identity design process for a personal rebranding.